ever felt the frustration of sharing your top tunes with mates only to hit the digital wall of login pages and app redirects? it’s like trying to share a piece of cake through a letterbox – messy and not quite satisfying. but fear not, music aficionados, for Tidal, has whipped out its magic wand with something called universal links, as per the wise words of the verge.

tidal, the plucky underdog of the music streaming world, is now letting you share tracks across Spotify, Apple Music, and YouTube music with just a wink and a click. imagine sharing your favourite jam and actually having your friends land on the song itself, not some pesky home page. revolutionary, right?

now, let’s take a moment to tip our hats to Tidal. started off as a Norwegian minnow in the vast ocean of streaming services, it caught the eye of none other than Jay-Z. he saw potential in this little fish and, in 2015, reeled it in, dreaming of an artist-owned paradise. but as fate would have it, Block Inc. (you might know them as Square) saw this dreamboat and said, “we’ll take it from here,” shelling out a cool $297m in 2021 for the captain’s chair.

despite its top-notch audio quality and artist-friendly pay model, tidal’s been floating with less than 2% of the market share. but don’t let that fool you; it’s not about the size of the boat but the motion of the ocean, and Tidal’s latest move is causing quite the splash.

why should you care, you ask? well, it’s not just about sharing tunes anymore. it’s about breaking free from the clutches of the big bad wolves of the tech world. with antitrust alarms ringing louder than ever in the corridors of the eu and us, and the fediverse gaining fans for its open-arms approach, tidal’s timing is impeccable.

while you’ve got the likes of Funkwhale doing their bit for decentralized music love, tidal’s playing a smart game. it’s like showing up to a potluck with a dish everyone’s been curious to try; it’s different, intriguing, and might just be the hit of the party.

so, here’s to tidal, the little engine that could, chugging away at innovation and reminding us that sometimes, the path less trodden is paved with the best tunes. who knows, this quirky move might just be the ticket to a world where music knows no bounds, and sharing a track doesn’t feel like hacking through a digital jungle.

now, grab your virtual mixtape and spread the love, because the future of music sharing just got a whole lot brighter, and a tad more amusing, thanks to Tidal’s latest remix.

Here are a few options, provided by Wired, to listen to links from paid platforms

source article | The Hustle

Wally

Walton "Wally" is a seasoned expert in web technologies, focusing on e-commerce and customer journeys. As the co-founder, CTO, and Head of Storytelling at YOBO Studio, he merges tech with engaging narratives. Beyond his professional endeavours, Wally LOVE his family and is about trail running. His balanced dedication to work and personal life sets him apart as a respected figure in the digital and personal realms.

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