this is your total budget, that will be invoiced. it includes your management fee.

complete this as complete as possible. the competition's names, websites, possible ads you've seen etc.

explain & describe as fully as possible. ee normally say: "try and explain it to me as a 5 year old"

these are words/phrases that you'd like to "appear in searches for". we also do a lot of keyword research, but nobody knows your business and vision better than you, so write as many as you can think of. think to yourself: "If I was a random person and wanted to search for my company/product, which words will I type into Google?"

we'll be bouncing a few ideas off of you, but it always helps to know what has been done, what tone you're aiming for & where you'd like to "aim" for.