A. The Story1. What is the name of your company?What exactly does the Company do?How did you decide on the name?Why did you start this business?When did you start providing your services / offering your products? How did it all start? (Give a little background)Name the 3 words that describe your company the best?How do you feel about the services/products you offer? What makes you happy about the business?B. The PeopleWho will use your services or products?How will your products/services make the user feel?How do you want to communicate with your users? (Formal/Informal/ Informative / Humoristic / Factually? - think along these lines)C. The product & Services + “Branding”Use a descriptive word (or a few) to describe the feel of your services or products. The vibe of your business. For example: laid back / professional / supportive / creative )What do you offer? Name / List / Explain your services or kind of products.How can your users make use of your service or obtain your products?What makes your product/service unique / What are your best selling points?What do your services/products offer people in broader terms? (Think a little more abstract here for example: peace of mind/way to save time/a creative outlet/better way to see the world/an opportunity for growth, etc.)Is there anything else that you want your users to know right from the start? If your company has a short mission statement, vision or main goal that you haven’t named yet, you can describe it here.
